Please log in to bookmark this story. The hand-wringing. The actual numbers, mind you, were not that bad. At this point, the Warriors are like the Avengers. Kimmel will be back with another prime-time show on Sunday ABC, 7 p.
Last Saturday they broke the record set May 12 in Game 7 of their second-round series against the Philadelphia 76ers.
Their series-clinching win in Game 6 of the Eastern Conference final against the Milwaukee Bucks took average national audience to 3. Impressive enough, indeed.
Yet no match for Game 1 of the NBA Finals five nights later, when the Raptors made history appearing in their first-ever league championship series Thursday night in Toronto.
The first NBA Finals game ever played on Canadian soil took everything to another level by setting new benchmarks for Canadian television. An average of 3. The peak hit 4.
Yet the conventional television numbers only tell part of the fan engagement story that is this remarkable Raptors run. Adding live video streaming and multiple outdoor viewing parties, a projected average audience of 3.
The downside was south of the border.
With only one U. American validation is not a prerequisite for a team that has sold out consecutive home games at Scotiabank Arena and boasts the fourth-highest attendance in the NBA.
No Canadian pro sports team has appreciated as much this past decade. Bears of the Week The biggest losers this week in the business of sport are Canadian soccer fans.
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